Background

As head of the creative brand team at SAP Concur’s travel product TripIt, I led the redesign of the visual brand as well as the marketing website. My role was to be the overall creative project manager, building a project timeline and ensuring the project kept moving forward and met the needs of the company and stakeholders.

I was also responsible to shape the creative vision for our new visual brand. TripIt’s brand had grown a great deal over the time I was with the company, and its needs had also changed during that time. I was responsible to create a new visual brand that could meet the new needs of our company, while also making sure that it would be sustainable and scalable over the long term. 

A more in depth overview of the project can be found on the TripIt blog.

Read More
View Live Website

Skills

Creative Direction
Project Management
Brand Management
Team Leadership
Strategic Planning
Digital Animation

Before & After Redesign

Slide the divider from one side to the next to see the change from the old brand to new.

Before RedesignAfter Redesign