As head of the creative brand team at SAP Concur’s travel product TripIt, I led the redesign of the visual brand as well as the marketing website. My role was to be the overall creative project manager, building a project timeline and ensuring the project kept moving forward and met the needs of the company and stakeholders.
I was also responsible to shape the creative vision for our new visual brand. TripIt’s brand had grown a great deal over the time I was with the company, and its needs had also changed during that time. I was responsible to create a new visual brand that could meet the new needs of our company, while also making sure that it would be sustainable and scalable over the long term.
A more in depth overview of the project can be found on the TripIt blog.
Before & After Redesign
Slide the divider from one side to the next to see the change from the old brand to new.