Project Overview

As head of the creative brand team for SAP Concur’s beloved travel product TripIt, I was project lead and creative director for the design of their new TripIt commercial.

My responsibilities included to working directly with our video design and production agency (First Person) providing creative direction with all aspects of the project from crafting our new illustrative style and character design, to storyboarding and animation as well as with the accompanying voiceover and music.

This project was particularly important as it was TripIt’s first attempt as a brand to incorporate a more pure illustrative brand experience to better explain their product benefits, which in turn set the foundation for the entire visual rebrand that soon followed this project.

My Role

Creative Direction
Brandy Strategy
Vendor Management

My Work